- Our Promise
- We’ll Donate 20 Meals With Every Order
A world where animals are abandoned, poached, and forgotten is not the world we want.
Every year, over 100 million wild animals are killed illegally through poaching, trafficking, and habitat destruction. At the same time, more than 6.3 million dogs and cats enter shelters in the U.S. alone — and globally, there are an estimated 200 million stray dogs and over 480 million stray cats struggling to survive.
Behind every number is a life:
An elephant calf left orphaned after poachers killed its mother, A dog abandoned at a shelter, A cat born on the streets with no one to care.
We’re here to change that — one act of kindness, one animal at a time.
Every purchase helps create a ripple of hope — for the wild, the waiting, and the voiceless.
Join the Movement
Every chain or t-shirt you buy helps feed 10 shelter pets and protect one wild animal.
You’re not just making a purchase — you’re joining a movement. A community bonded by compassion, united to create real, lasting change for animals everywhere.
Our accessories aren’t just fashion — they’re a promise and a call to action.
Our custom designed necklaces come in stainless steel or plated 18ct gold. They are timeless and symbolise our movement.
Through our trusted rescue and conservation partners, each chain or t-shirt you buy we donate 10 meals to dog and cat shelters and also donate to help one wild animal thrive.— Feeding abandoned pets in overcrowded shelters to protecting endangered wildlife like orphaned elephants , rescued rhinos and pandas.
We use profits to plan trips to conservation wildlife areas , and contribute to local shelters and document it so our movement grows and more animals are helped , one throw of a stone , at a time.
When you wear one of our two signature pieces — the chain or the tee — you’re wearing everything we stand for: protecting animals and creating ripples of compassion that spread far and wide.
Our custom-designed chain is available in durable stainless steel or plated 18ct gold, and our tees are ethically made for everyday comfort and purpose.
Our mission is rooted in giving, helping animals, and making real impact. And while purpose drives us, we’ve poured love and intention into every detail — so what you wear is not only meaningful, but made to last.
Two years ago, we set out with a simple goal: to make a real difference in the lives of animals in need. Along the way, we witnessed the heartbreaking reality faced by countless animals—neglect, abuse, and a lack of basic care and protection.
That’s when we made a promise: to dedicate ourselves to being a voice for the voiceless and to create real, lasting change for animals everywhere.
That’s why we created The One Stone Project. We believe that one small act of compassion can create a ripple effect—and together, we’re on a mission to protect, rescue, and care for 1 million animals by 2027.
We sell a signature custom butterfly necklace, available in both stainless steel and plated 18ct gold. Durable, timeless and a symbol of our movement to spread kindness and love.
Each necklace comes in our beautifully designed custom packaging with a special message from our founder Lee.
We also sell our premium cotton t-shirt with the same design as what we wear on our giving trips around the world.
We are working on new products too, with a bracelet coming soon.
Our necklaces ship internationally and will arrive on your doorstep within 5-7 days.
Each necklace is hand-packed and sent in our beautifully designed custom packaging with a special message from our founder Lee.
With every purchase this month, we donate 20 meals to people in need across the globe. We do this through many local meal partners we have in Asia, South America, Africa and Europe.
These organisations are vetted to ensure they provide high quality meals to people that actually need them.
Instead of spending money on advertising to promote The Butterfly Effect, we create viral content on Instagram, TikTok, Facebook and YouTube to spread our message.
This allows us to spend what would have been used for advertising on doing more philanthropy trips and giving instead.
The One Stone Project is more than just an accessory brand, it’s about spreading kindness to the wild , the waiting and the voiceless. We believe one throw of a stone into water creates a ripple effect and can have a massive impact , and together, we’re on a mission to impact 1 million wild and shelter animals by 2027.
At The One Stone Project, we believe one small act, like a stone cast into water, can create ripples of compassion that reach far and wide.
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